Unilever en UNICEF willen samen hygiëne rond toiletgebruik verbeteren
De Unilever Foundation en Unilever-merk Domestos gaan UNICEF’s CATS-programma steunen, gericht op hulp aan honderdduizenden mensen om toegang tot basishygiëne rond toiletgebruik te verbeteren. (Bericht alleen uitgegeven in het Engels.)
Partners to help bring sanitation to over 400,000 people
Rotterdam, 18 June 2012. - The Unilever Foundation and Domestos have joined forces with UNICEF to support UNICEF’s Community Approaches to Total Sanitation (CATS) programme which aims to help hundreds of thousands of people in need gain improved access to basic sanitation.
The Unilever Foundation is partnering with UNICEF to support UNICEF’s CATS programme as part of the Foundation’s mission to improve the quality of life through the provision of hygiene, sanitation, access to clean drinking water, basic nutrition and enhancing self-esteem. Additionally, the Foundation is partnering with UNICEF on advocacy and communications and continues to provide support of disaster and emergency relief efforts.
Unilever’s leading toilet hygiene brand, Domestos, is also taking responsibility to improve sanitation around the world and use its global reach to educate consumers about the sanitation crisis through a cause-marketing campaign. Domestos will contribute 5% of its average proceeds* received from the sale of specially marked bottles of Domestos in select countries to support UNICEF’s CATS programmes in South Sudan and Vietnam.
Around the world, poor sanitation remains a major threat to development, impacting countries’ progress in health, education, gender equity, and social and economic development. Today there are still an estimated 2.5 billion people without access to improved sanitation. These people are put at risk of sanitation borne diseases, resulting in millions of deaths each year.
Keith Weed, Chief Marketing and Communications Officer Unilever says, “As one of the leading toilet hygiene brands, Domestos has a real commitment to improving sanitation. The brand’s support of UNICEF is just one example of how we are delivering increased social value as part of our growth strategy.”
With support from the Unilever Foundation and Domestos, UNICEF will be able to achieve greater scale and impact in promoting good hygiene practices, helping create demand for access to toilets and raising awareness of the sanitation crisis. Through the support of the Unilever Foundation and Domestos, the partnership with UNICEF will contribute to changing the behaviour of hundreds of thousands of people through sanitation programmes. In this first year, these programmes will result in an estimated 400,000 people living in open defecation free communities across nine countries: Gambia, Ghana, Nicaragua, Nigeria, Pakistan, Philippines, South Sudan, Sudan and Vietnam.
Therese Dooley, UNICEF Senior Sanitation and Hygiene Programme Advisor says, “The contributions of Domestos and the Unilever Foundation will support Community Approaches to Total Sanitation (CATS) programmes in nine countries. Through this partnership, UNICEF will be able to achieve greater scale and impact in changing social norms by explaining the link between open defecation and disease, giving communities the knowledge and motivation to construct and use toilets and creating open defecation free communities.”
In addition to this partnership with UNICEF, Unilever is also proactively addressing the sanitation crisis as part of its commitment to Sustainable Living through partnerships with Water and Sanitation for the Urban Poor (WSUP) and the World Toilet Organization (WTO).
- The Unilever Foundation is dedicated to improving quality of life through the provision of hygiene, sanitation, access to clean drinking water, basic nutrition and enhancing self-esteem. The Foundation is one action Unilever is taking to help meet its goal of helping more than 1 billion people improve their health and well-being, and in turn, create a sustainable future.
- Domestos is sold in 35 countries around the world and as Unilever’s leading toilet hygiene brand, it has helped protect families from germs for more than 80 years. As such, the brand is uniquely positioned to address the sanitation crisis. Domestos’ commitment to deliver more social value will contribute to a key pillar of the Unilever Sustainable Living Plan, aiming to help more than a billion people take action to improve their health and well-being, and in turn, create a sustainable future.
- * For every Domestos bleach product purchased with a promotional neck hanger/sticker Unilever gives to UNICEF (exchange rate source: UN Treasury, Feb 2012):
- During the period 1st July to 30th September 2012:
- In the UK, 2 pence per bottle. UNICEF UK Registered Charity No: 1072612.
- In the Republic of Ireland, €0.033 per bottle. UNICEF Ireland Registered Charity No: 5616.
- In Poland, 0.23 Zloty per bottle.
- During the period 1st June to 31st August 2012:
- In the Kingdom of Saudi Arabia, 0.15 Saudi Riyal per bottle.
- In the United Arab Emirates 0.14 United Arab Emirates Dirham per bottle.
- In Vietnam, 1.100 VND per bottle.
UNICEF works in 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and protecting children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit: www.unicef.org
Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011.
Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known and most loved brands including thirteen €1 billion brands, and global leadership in most categories in which we operate. The portfolio features iconic brands such as: Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Marmite and Pot Noodle.
Unilever’s ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 60 time-based commitments in our Unilever Sustainable Living Plan.
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