Unilever-merk Lifebuoy lanceert unieke film ter ondersteuning gezondheidscampagne
In de strijd tegen sterfte onder kinderen jonger dan 5 jaar aan ziekten als diarree en longontsteking lanceert Unilever-merk Lifebuoy een unieke film van 3 minuten. (Bericht alleen uitgegeven in het Engels.)
Unilever Lifebuoy premieres unique film to launch Pioneering Health Campaign
London/Rotterdam, 27 February 2013 – Unilever’s health soap, Lifebuoy, has launched the latest initiative in its quest to help reduce the deaths of two million children before their fifth birthday from preventable diseases like diarrhoea and pneumonia.
Over the past 10 years, Lifebuoy has taken its handwashing behaviour change programmes to millions of people across the world, and now it is aiming to change the handwashing behaviour of a whole village in central India – Thesgora, a village with one of the highest rates of diarrhoea. This initiative supports Unilever’s goal to deliver on one of its commitment under its Sustainable Living Plan – to help more than one billion people take action to improve their health and well-being.
The launch of the campaign is being marked with a groundbreaking new three-minute film that provides a unique perspective on the individual tragedy of losing a child before their 5th birthday, and encourages people around the world to pledge their support: http://www.youtube.com/helpachildreach5
Unilever CEO Paul Polman said:”The big issues the world is facing require new approaches and new partnerships. It is unacceptable that two million children die every year from infectious diseases when we have easy and cheap lifesaving solutions, such as handwashing with soap, readily available.
Responsible businesses must take a more active leadership role and this new initiative is an example of how Unilever is assuming such a role through one of its iconic brands. Lifebuoy is living proof that putting a social mission at the heart of a brand can both deliver on the mission itself and deliver sustainable growth. ”
Samir Singh, Global Brand VP, Lifebuoy, “Our goal is to change the handwashing behaviours of a billion people by 2015. We wanted to tell the world the Lifebuoy story in a deeply emotional way. Our brief was to translate the statistic of ‘two million children still die in the world before the age of five due to preventable infections like diarrhoea and pneumonia’ into something real, personal and powerful. And through this film, that’s just what’s been done.”
Lifebuoy’s programme in Thesgora will target school children, new mothers, neo-natal nurses and community groups, encouraging the practice of handwashing with soap at key occasions: before eating, after using the toilet and when washing. The programme aims to have a significant impact on the health of the community and consequently the futures of the children in the village, resulting in more children reaching their fifth birthday.
This intervention also aims to contribute to Millennium Development Goal 4 (MDG 4) - to reduce the mortality of children under five by two-thirds by 2015. Handwashing with soap is one of the most effective and low cost ways to prevent diseases like pneumonia and diarrhoea, which stop 2.1 million children every year reaching their fifth birthday1. Put simply, this modest but lifesaving act could help a lot more children reach the age of five.
For more information or interviews please contact
For more information or interviews please contact:
Unilever Corporate Media Relations
Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011.
Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known and most loved brands including thirteen €1 billion brands, and global leadership in most categories in which we operate. The portfolio features iconic brands such as: Knorr, Hellmann’s, Lipton, Dove, Vaseline, Lifebuoy, Omo, Cif, Signal and Domestos.
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1 JMP UNICEF / WHO: Progress on Drinking Water and Sanitation (March 2012)
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