Unilever gaat activiteiten in vleessnacks verkopen aan Jack Link’s
Unilever has signed an agreement for the sale of its meat snacks business, including Bifi, to Jack Link’s for an undisclosed amount. (Communiqué publié uniquement en anglais.)
Unilever agrees to sell meat snacks business to Jack Link's
London/Rotterdam – February 21, 2014: Unilever today announced that it has signed a definitive agreement for the sale of its meat snacks business to Jack Link’s, for an undisclosed amount. The sale includes the brands Bifi, sold in Germany, Benelux, Austria and Switzerland, and Peperami, which retails in the UK and Ireland.
The transaction, subject to customary closing conditions, also includes the manufacturing unit in Ansbach, Germany.
Jan Zijderveld, Unilever Europe President, said: "Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realised with Jack Link’s."
For further media information contact:
Head of Unilever Global Media Relations
Tel: +44 207 822 6010 / +44 7711 020438
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 173,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013).
Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more.
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